But first, to distinguish it from a growing list of competing brands, the firm calculated that it needed anextra attribute apart from premium quality a premium location.
Offering a fixed 50mm focal length and extra-bright F1.4 aperture, the premium lens is an ideal choice for quality-critical portraiture and low-light shooting.
Other policies chalked up as successes included the party's commitment to get extra funding for the most disadvantaged school kids in England, an initiative known as the pupil premium.