Historically, the company has been known as an inhospitable place for small outside developers.

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"They will certainly need all that training, because this is an inhospitable place in winter - and don't forget plenty of armies in the past have come unstuck in Afghanistan, " he said.

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But it becomes clear, in conversation with photographer Justin, that we have committed ourselves to a trip across the world to drive a car nobody has ever heard of, in a place miles from anywhere, across an inhospitable national park, on the basis of a website and several late-night emails.

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