"I'm having fun, " Bronfman says, still finding time to live an active outdoor life, skiing at Mont Tremblant and fishing at Cap Nord.

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The idea of an indoor retail paradise dedicated to the outdoor life sounds paradoxical.

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As well as providing an outdoor classroom, they add to local people's quality of life.

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The Australian approach to life can be summed up by the Sydney Harbour BridgeClimb: Oz is an outdoor country in love with risk.

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