So, perhaps there is economic incentive, especially if you can factor in customer relationship, up-selling and cross-selling benefits.
FORBES: iBooks Match Could be the Next Killer App for Apple (or Amazon or Google)
Newman sees numerous opportunities for sharing content and cross-selling advertising across various media properties of the combined company.
Traditional IT infrastructure businesses are seeing a maturing industry that, is driving weakness in sales of sales of add-on work and cross-selling.
FORBES: IBM's Services Units Struggle For Growth As Quicker Rivals Like Accenture Rise
The subject matter includes general standards issues and cross-selling and mis-selling.
On the revenue line, this can come in the form of greater market penetration (both through increased presence in existing markets and expansion into new ones) and cross-selling opportunities to existing customers.
Karatzas bought a mortgage bank and started cross-selling mutual funds and insurance.
Third, as far as consumers are concerned, Microsoft can bring product integration and create lots of cross-selling and up-selling opportunities for Windows Live users and Skype users.
FORBES: Microsoft: With Skype, A Good Use For The Giant Overseas Cash Pile
Bancassurance, for instance, and the vogue for cross-selling, were the logic behind last year's merger of Citicorp and Travelers, a bank and an insurer which think they will sell customers each other's products.
Direct relationships with customers means the ability to bundle, offer personalised promotions to readers, exclusives, up-selling and cross-promotions, behavioural targeting, and more.
In one company, propensity modelling delivered a 170% increase in conversion rates across cross- and up-selling campaigns.
FORBES: Preparing For A World Where Customers Learn To Say No
Moore, who wrote the story in BW, said that banks are going to look for more income from their retail operations and will focus on cross-selling.
And unlike Primedia, say, which owns 86 specialty publications and can wield its size to reduce printing costs and wring efficiencies from cross-selling, Vulcan is often in danger of running on empty.
Cross-selling and re-selling opportunities can be seized.
FORBES: The Future Of Ad Agencies: An Interview With A 'Hybrid' Ad Man
In my opinion, larger financial organizations with a history of cross-selling and integrated products Citi, Bank of America, Wells Fargo, JP Morgan, LPLA, Ameritrade would be well advised to circulate this case among its managers and supervisors.
FORBES: MetLife Manager Fined And Suspended In FINRA Life Settlement Case
He told BBC Radio Scotland that the three divisions hade been working independently but there were "cross-selling" and other opportunities through closer co-operation.
But faced with Abbey National's tired-looking retail branches and the nitty-gritty of cross-selling insurance products to its customers, he may soon wish he had chosen a more exciting employer and an easier task.
Among the latest Wall Street trends that Jake notes is likely to end poorly for small investors: cross-selling of banking and brokerage services by the likes of Bank of America and Wells Fargo.
While the argument can be made that the Dean Witter retail brokerage force and the Morgan Stanley investment bankers have a strong opportunity for cross-selling, "There do not appear to be any synergies between Morgan Stanley and Discover, " says Ken Worthington, an analyst at CIBC World Markets.
Citigroup may not lead to enormous cross-selling of mutual funds and insurance products, but who cares?
In the past, the argument has been that in-house ownership of both a mutual fund group and a retail brokerage could increase revenues through cross selling.
True, in the handful of places where the two companies already share offices, the level of cross-selling is two-and-a-half times higher than where they do not.
Early results are promising: The cross-selling pipeline is growing, and account planning across generalists and specialists is working well.
Dell has clearly been seeing success cross-selling Ethernet switching with servers and storage, evidenced by reported results and qualitative commentary from Dell executives.
Its former chairman, Dick Kovacevich, was a zealot about cross-selling products to existing customers and building up multiple relationships with each individual and household.
FORBES: Tech and Geography Beat Too Big To Fail at Wells Fargo
But Switzerland's banking and insurance markets are overcrowded and profit margins are tumbling, suggesting that further cross-selling opportunities are limited.
Doing more to attract deposits may have other benefits, such as opening up cross-selling opportunities, tightening underwriting controls and retaining customers for longer.
ECONOMIST: Lenders in America and Britain retrench, but for how long?
Warren says the Wells Fargo-Wachovia deal was driven by Wells' interest in acquiring the "second-largest brokerage army" to foster cross-selling of services for both banking and wealth management clients.
Cross-selling is a virtuous circle, and Kovacevich.
FORBES: Tech and Geography Beat Too Big To Fail at Wells Fargo
"We are especially keen to tap their expertise in cross-selling, data mining, strategic marketing and brand building, " says Kwek.
In the secondary market you can see tactical, but they may be cross selling with someone who is a buy-and-hold person.
FORBES: INTERVIEW: Gold Holdings In SPDR GLD Relatively Stable Even As Prices Drop
应用推荐