In addition to serving the bulging Chinese market, the company and other mainland fish processors enjoy burgeoning exports.

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The latest cross-border deal comes as more Chinese developers look beyond the mainland to diversify and tap into the rising demand of Chinese migrants and investors.

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The eight-month old company sells Japanese toys and action figures made in nearby Chinese mainland factories to consumers around the world via its colorful, content-packed Internet website.

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Mr. Chan predicted that the next phase of offshore yuan trade would involve "more balanced flow between the mainland and Hong Kong, " with Chinese currency moving in both directions as more Chinese exporters ask to accept yuan in payment for their goods from overseas buyers.

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Shenzhen Proview has registered and used the iPad trademark for more than a decade on the Chinese mainland.

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"The affluent male customer in the Chinese mainland is looking for a wardrobe that can reflect his ambitions, authority and achievements, " Fung says.

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