Sales dropped about 9.3% in 2009 under the weight of ever higher taxes and antismoking laws.
Jotham Coe was originally assigned to Pfizer's antismoking project in 1995 to find new raw materials for other chemists.
And all that money that was supposed to go to antismoking programs?
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The irony of displaying the antismoking notice is another measure of how Buckeridge has thumbed his nose at the advice of others.
Despite the spread of antismoking laws, 60 percent of nonsmokers in the U.S. are still exposed to the toxic chemicals in cigarette smoke, according to the study.
Beside funding antismoking campaigns, the loot from the tobacco companies has helped turn this once sleepy professional association into a kind of super regulatory body, hunting for antitrust and consumer-fraud violations.
Coe is now striking back against tobacco: A medicine he invented, called Chantix, is turning out to be the most powerful antismoking drug ever, and Pfizer's biggest surprise hit in a decade.
Coe is now striking back against tobacco: A medicine he invented, called Chantix, is turning out to be the most powerful antismoking drug ever, and Pfizer (nyse: PFE - news - people )'s biggest surprise hit in a decade.
To predict reactions of a broader public, 31 subjects interested in quitting smoking were recruited for a focus group to evaluate samples from three antismoking ad campaigns: A (a humorous effort that empathized about the difficulty of the task), B (more serious but also empathetic), and C (lighthearted).
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While antismoking campaigns which focus on teens may be useful, an important aim is to determine the ways in which these specific genes influence progression to begin smoking, and to further evaluate whether medications currently on the market which reduce cigarette cravings have any influence on these high risk genes.
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