After ensuring there wouldn't be any kinks in approving the app, ZeptoLab settled on April 18, a Thursday, the day of each week when Apple touts a new set of apps.
As evidence for what it said was the need for updated rules, the FTC announced last week it was investigating an unspecified number of app developers which may have violated the law by gathering information from kids without their parent's consent.
Additionally, the App will unlock new content each week with all content available by the November 9th release of The Amazing Spider-Man on Blu-ray.
ENGADGET: Spider-Man Blu-ray comes with a Second Screen app for iPad and Sony's Android tablets
Other useful features of the app include being able to browse the entire week's TV through a user-friendly TV Guide, remote record both individual programmes and entire series, get recommendations of other programmes you may like, and manage recording clashes.
ENGADGET: Sky gives remote control powers to its Sky+ Android app (update: new iOS app version, too)
News Corp. responded last night by releasing a new version of the app, which is free for now but will cost 99 cents a week following an initial trial period.
Audio-recognition app Shazam has 250 million users, of which 135 million say they use the app to pull up enhanced TV pages once a week.
Figures from app monitoring firm Appdata show only minor fluctuations in the numbers of active users accessing Instagram over the past week.
Rabie and Sarafian launched Draftpedia exactly a week ago and have already accumulated over 10, 000 users of the App, which is currently only available (for free) on iOS phones and tablets, but will be launched on Android platforms prior to the NBA Draft.
FORBES: NFL Draft Data Conveniently Consolidated By New Mobile App Draftpedia
Apple also announced this week that there have been over 40 billion downloads from the App Store with almost half of them occurring in 2012.
The debut of Vocre 2.0 follows last week's release of Vocre 1.1, which dramatically improved the mobile app that is now both free and supports 23 languages from 22 countries making the app accessible on a global scale.
ENGADGET: Vocre 2.0 for iOS brings live translation to video calls
Our Reader Comments of the Week come from a post on our What's Next blog about about a mobile app being developed in Boston that would use your phone to automatically report potholes to the city.
Last week, the company launched a new mobile app for feature phones aimed at capturing a greater number of international users, many of whom are not on smartphones.
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