In addition to building a data platform to enable a holistic view of the customer, Neolane also offers consulting services, either through an in-house capability or through partners like Axciom or Epsilon to help append customer data to provide further insight into how to create ever-more compelling personalized offers that lead to higher conversion rates, and more importantly, happy customers.

FORBES: Stephan Dietrich Goes to Extremes to Build Neolane into Fast-Growing Conversational Marketing Platform Company

There is no way to edit or append a correction to a tweet, and once it has been retweeted, those 140 characters take on a life of their own.

CNN: Heather Kelly,

All they had to do was append a tracking code to their emails.

FORBES: Jonah Goodhart's MOAT: Building the Digital Dashboard to Growing Brands Online

This browser-based service will automatically append the all important hashtag to each tweet so that the conversation is filtered (and searchable) by each hashtag conversation.

FORBES: Connect