His company, Appian Way, has only acquired to rights to the book.

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The 22, 000-square-foot shell sat on 7 acres on the Appian Way.

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The real lure will be the restaurant and lounge, covering 11, 200 square feet at the base of the Nobu tower (near the existing Appian Way at Caesars Palace).

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On a warm, late summer's evening, the barefooted Ethiopian ran nimbly across the ancient cobbles of the Appian Way to win the men's marathon underneath under the shadow of the Coliseum.

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