The platform is a result of a collaboration between the Swiss and German institutes, as well as the University of Rome, the Institute of AppliedMechanics and the Institute of Automatic Control Engineering, in Munich.
While many brands already employ games and entertainment apps to engage customers, the healthcare sector has recently applied game mechanics to address bigger issues than human boredom.
These concepts can be applied to any process that taps into game mechanics, such as filling out your profile on LinkedIn, commenting on Web sites, checking in on Foursquare.