He attacked business as a corrupt discipline, the sole purpose of which was to instill in people a desire to buy.

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Hadoop found a new purpose in the world of business as massive amounts of data from all sorts of sources started showing up.

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In a business as transitory as advertising, celebrating stability and the values of the founder can give agencies a lasting vitality and purpose.

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Further, by deploying trust, values and a purpose-driven mission as the primary drivers for all business activities, interactions and decisions, companies can transform a workforce of bricklayers into a highly coordinated and inspired team of cathedral-builders whose inspired work generates both success and significance for our companies and the world.

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Get your CEO and other key executives to describe the social purpose of your company and how this contributes to its value as a business.

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Using my business as a vehicle of outreach has helped to transmute my distress about the disease into a true sense of purpose in helping others combat it as well.

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