True, it may not net as much revenue per customer as World of Warcraft, but not every game will be able to do replicate that business model.

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This has been driven by an increase in revenue per customer as well as increased customer count.

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Dish Network acknowledged this threat in its recent earnings mentioning that while they may not lose customers as a result, they may lose ARPU (average monthly revenue per user) from that customer as more content is available on these alternate platforms.

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Is it 8 of your friends using your product once, or is it 8, 000 people using it and you demonstrating that you can get 8, 000 people to use it regularly, only spending 10 cents per person acquiring them as a customer.

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The inception of McTV means customers would spend more time inside the restaurant, which could really boost the average spend per customer (ASC) as consumers have the tendency to eat more when they are engrossed in watching television, something that sports bars have been doing for years.

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Jobs that need less technical training, such as customer services or secretarial jobs have seen applications per job rise by over 50%.

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The number of new households is no longer close to the 100, 000-plus pay-TV subscribers it used to sign up per quarter, but the group said that average customer spend had increased as cable subscribers added new services.

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As the firm rethinks its strategy, we believe this could help increase the average customer base per store going forward.

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