While the Bush Administration evidently is disposed to accommodate the Soviet Union on most, if not all, of these items, it is going to greatlengthsat the moment to appear hard to get.
The authors go to greatlengths to describe how rogue thinkers at Intellectual Ventures hope to build a hose into the sky (suspended by large helium balloons) that spews sulphur dioxide constantly into the atmosphere.
The tabloid frenzy began long before their son, Rocco, was born in August 2000 and Ritchie and Madonna went to greatlengths to keep the press away from their wedding at Skibo Castle in Scotland.
Travelers on a design quest are willing to go to greatlengths to find a place NO ONE has been to (at least no one they know) in order to experience the thrill of sleeping in a home designed by James Turrell or retreat to an island peppered with the works of Tadao Ando in remotest Japan (see: Naoshima Island).
And yet Shell proudly advertises itself as a corporation deeply concerned with developing clean energy and ensuring a viable energy future, even going to greatlengths to organize well-branded "eco-marathons" completely at odds with its relentless fossil fuel extraction.