It's also uncorking a third film in the deliberately ridiculous series of Austin Powers super-spy romps.
Inside, flower-power cushions, a globe chair and pine cladding lend an Austin Powers vibe.
Myers's creation first hit the big screen in 1997's Austin Powers: International Man of Mystery.
It was featured in the 1992 film Prelude to a Kiss and 1997's Austin Powers: International Man of Mystery.
The group has distributed posters of Mr. Barron depicted as Dr. Evil from the Austin Powers movies.
This is not the first time the title of an Austin Powers film has caused a fuss.
"Yeah, baaabeee, " Carter joked with an AP reporter, doing his best imitation of film character Austin Powers.
Linda Byerly said she took advantage of dance classes offered by the crew, including an "Austin Powers" class.
In 1997 comedian Mike Myers wrote and starred in the definitive Bond parody, Austin Powers: International Man of Mystery.
Or, Bill, go see Austin Powers in Goldmember, which includes an Escalade song.
The top class suites are decked out in gold, silver or bronze, complete with a Jacuzzi hot tub and a waterbed, very Austin Powers.
"Until that time, we will be referring to the movie as the third Austin Powers, " the spokesman told the Wall Street Journal.
But just like the Austin Powers parodies, such knowingness recognises that Bond is essentially a product of the early days of mass consumerism.
BBC: James Bond: How his sex life compares with an average man
"You cannot have much more fun than being on a set, filming a scene from Austin Powers with Mike Myers, " he says on stage.
He starred in two series, "It Takes a Thief" (1968-70) and "Hart to Hart" (1979-84), and more recently as Number Two in the "Austin Powers" spy spoofs.
There's no streaming to be had here, only downloads, with file sizes we saw ranging from 23GB (Austin Powers) to as much as 55.4GB (Inception) and everywhere in between.
At the back of the Purbeck exhibition hall, his bedroom had been transplanted into the conference centre, complete with dirty washing, Sony play-station, books, and "Austin Powers: the Swine who Shagged me" posters.
Oh, and as a bonus, in addition to being endorsed by Bond, movie junkies may remember that Heineken was also endorsed by the spoof agent Austin Powers in The Spy Who Shagged Me.
If there's something irritatingly cocky about a Geat who strips naked to fight a supernatural being on equal terms (Zemeckis goes to "Austin Powers" lengths to hide Beowulf's manhood), his adversary is a curiously sympathetic figure resembling a refugee from Gunther von Hagens' Body Worlds exhibition.
James, the singer-songwriter who normally heads up the rock 'n' roll band My Morning Jacket, launched a five-set examination of higher powers early Wednesday morning in Austin, Texas, and will wrap things up Friday when he appears at the free outdoor show at Auditorium Shores, one of the week's highlights.
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