Executives quickly learned the one thing they had to avoid at all costs: downtime.
You must avoid at all cost the idea that you can manage learning several skills at a time.
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This is the kind of publicity that Unilever, an equally high-profile multinational company, needs to avoid at all costs.
Investors love to fund growth and scaling of a proven business model for entrepreneurs, and they avoid at all costs funding research and development for engineers.
President Obama and former President Clinton are adamantly warning that the devilish sequestering of the federal budget is a bout of austerity we should avoid at all costs.
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The BBC's business editor Robert Peston told the programme: "What the eurozone wants to avoid at all costs is a meltdown in Spain, " if Greece defaults on its debts.
Of special note, you should avoid at all cost the back-dating of option grants to enable employees to take advantage of lower prices that prevailed before a recent appreciation in company value.
Continental has smoothed out its own schedule at Newark to avoid jams at peak hours, and has tried to anticipate weather problems a day ahead and cancel flights ahead of FAA orders to thin out schedules.
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Old man Fred Couples, at 53, knows how to avoid trouble at Augusta and got through Friday's windy second round with a journeyman's 71, for a five-under-par total.
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They take risks in a way that traditional intermediates studiously avoid (at least intentionally).
But pretty soon there is no way for him to avoid looking at this urban Eve.
Turn off your cell phone and avoid it at all costs during the actual interview.
Staging really isn't something you can avoid, at least if you live in a major metropolitan area.
It's all too easy to avoid looking at or to underestimate the less pleasant aspects of your situation.
To raise relatively cheap capital and avoid tax at the corporate level, the company reorganized as a master limited partnership.
Hold the pitch on neutral territory, keep their company name and logo out of sight and avoid mirrors at all costs.
Jun says the application designers should instead avoid or at least carefully consider the information being passed to them from another source.
Many lower-paid workers could not avoid travelling at peak times, it said.
And if the Highlanders can avoid defeat at Celtic Park on 27 November they will have gone a full year unbeaten on the road.
Called SignalGuru, the system employs smartphones to collect information about traffic signals and tell drivers when slowing down could help them avoid waiting at lights.
But existing institutions are hard-wired to avoid irrationality at all costs.
The amount of engineering to avoid failure at Amazon is awesome.
Inverness, who won promotion back to the top flight last season, will have to avoid defeat at Hamilton and Celtic to go a full year without a league defeat.
However, the German government is wavering between a position which says "drive the Greeks out" and one which says "do the minimum possible to avoid catastrophe at the last moment".
"They've been aware of it for the past few months, so hopefully people have been making other plans to get routes that can avoid this at the worst times, " he said.
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That's especially true in hockey, where the combination of speed, power, hard ice and even harder pucks can take a toll on even the best players, who usually avoid fights at all costs.
He suggested council officials with the power to issue fines for minor offences should be forced to wear bowler hats so everyone knew they were "proper, thorough-going bureaucrats" and could avoid them at all costs.
Although nearly all unmarried young adults say it's important to them to avoid pregnancy at the present moment, a third also say they would be at least a little happy if they did find themselves pregnant.
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