As it prepares to move into the Arctic, has Shell set itself apart from its competitors, or is the company taking avoidable risks in an unforgiving environment?

FORBES: The Frozen Frontier: Is Shell Ready For The Risks Of Arctic Drilling?

Very simply, the more the media reports on hypothetical cancer risks, the more you are likely to ignore actual avoidable cancer risks.

FORBES: Cancer Warning Over Cancer Warnings

Following that report, Ben Porcelli's parents accused Mr McRae of taking "unnecessary risks" and said the crash was "completely avoidable".

BBC: Boy had no permission to be on Colin McRae helicopter