Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.
The chief executive of one business-to-business (B2B) company, for instance, hired market research firms to gather data about its promoters and detractors.
In business-to-business (B2B) situations, smaller customers may avoid negative reviews when surveyed by a large or critically important vendor, for fear of being cut off.
If nothing else, IDC's material underlines the enormous potential that exists for B2B Net use, the unfashionable business-to-business end of the market where community is less important than efficiency and delivery.