Business-to-business (B2B) and business-to-consumer (B2C) are two terms that are familiar to most business executives.

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But the glitter of e-tailing is fool's gold compared to cold hard cost savings through B2B (business-to-business) electronic commerce.

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Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.

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The chief executive of one business-to-business (B2B) company, for instance, hired market research firms to gather data about its promoters and detractors.

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In business-to-business (B2B) situations, smaller customers may avoid negative reviews when surveyed by a large or critically important vendor, for fear of being cut off.

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If nothing else, IDC's material underlines the enormous potential that exists for B2B Net use, the unfashionable business-to-business end of the market where community is less important than efficiency and delivery.

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Wrong: Last year, says Bucher, his online consumer business outstripped his B2B sales by 3-to-1.

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Some e-tailers are changing their tunes to "b2b, " business selling to business.

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