Bart Becht, Coty's chairman, says he does not want to launch a hostile bid.

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This allows the firm to make decisions more quickly than its competitors, says Bart Becht, Reckitt's boss.

ECONOMIST: Consumer goods in the recession

Bart Becht, who was at the helm of Benckiser before taking over as chief executive of the merged company, is one of the best-paid bosses in Britain.

ECONOMIST: Consumer goods: Cleaning up | The

In an interview this month, Coty Chairman Bart Becht said he would inject money for systems and support, beef up research and development, and invest in training and technology.

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