Family pressure often affects girls more than boys, according to Dr. Dung Ngo, a psychologist at Baylor University in Texas.

CNN: Push to achieve tied to suicide in Asian-American women

Most goods are aimed at evangelicals, who make up the bulk of the big-spending consumers, according to a recent study by Baylor University in Texas.

ECONOMIST: Making money from believers

Mark Hurd was born in New York, raised in Florida and attended Baylor University in Waco, Texas.

FORBES: Magazine Article

In Texas, Baylor University has four new black sororities, despite the efforts of predominantly white sororities to pull in members of the minorities.

ECONOMIST: Life at university: Raise a fond last glass to Dionysus | The

Such was the case in 2011, when Baylor faced the University of Washington in the Alamo Bowl. 74 percent of Alamo Bowl attendees last year were Texas residents, and nearly 72 percent of attendees noted that they were present to support Baylor.

FORBES: Texas Teams Significantly Impact San Antonio Alamo Bowl Revenues