That means it is very, very hard for any big corp to be cool.
Wouldn't it be cool, Carver mused, to overturn the last 75 years of physics?
He needed her to be cool when he entered the restaurant, he told her.
To combat falling sales, discount retailer K-Mart is attempting a bold tactic: be cool.
The monster-hunter aspects should be cool as well, and the game looks very pretty.
The bottom line is that for modern luxury watches to sell they need to be cool.
Before the study basking sharks were believed to be cool-water sharks, restricted to temperate regions.
CNN: Scientists discover winter home of world's second-biggest fish
"I was thinking because it's a pastry shop, it would be cool to introduce silverware, " he said.
It is hard to be cool if you are also the industry's incumbent.
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Jay-Z used to be cool until his songs were played before Yankees games.
The lack of consistency in lyrics and music may be cool but it also acts as something of a coolant.
He may be cool to a parliamentary form of government, but he is keen on changing the way assemblymen are chosen.
He said he learned to be cool under pressure while a teenager, when he was a production-line supervisor at a tomato-packing factory.
Speaker Nancy Pelosi, for her part, thought it would be cool to make a shrill, partisan floor speech right before the vote.
Akon says that it was this reality, coupled with a desire "to be cool, " that sent him off the rails during his teenage years.
If The New York Times is really not trying hard enough to escape the Citadel of Stodge, Gawker is trying way too hard to be cool.
Aerosmith came over on a Sunday afternoon to swim in Elmore's pool while in town for a concert and about the same time "Be Cool" was filming.
If you want to start eating pizza for breakfast and stay up too late watching HBO and let yourself go a bit it's totally OK. Everyone will be cool.
After reading a post on Slashdot about turning your iPod into a Universal remote control I thought it would be cool if I could control my TiVo from the web.
ENGADGET: HOW-TO: Enable web based viewing and remote control over your TiVo
I'm going to forget this good grades stuff, ' and that's the fate of many boys who could be good in school but they trade that in to be cool and be a player.
NPR: Documentary Examines Misconceptions About American Boys
In all seriousness, I thought it would be cool if this fashion site that was part of one of the biggest information technology icons in the world would showcase some boutiques from powerful women working in technology.
FORBES: Google's New Fashion Site Launches, Without Boutiques from Sergey Brin and Larry Page
The Lakers light their court in the same fashion, but they're the Lakers, in showbiz L.A. (For what it's worth: Barclays is much lower-lit than Madison Square Garden.) The Nets don't have to try so hard to be cool.
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