He soon grew wise to the tactic, and would not be led astray.

ECONOMIST: Now, it seems, even the bird-brained have theories of mind

Whereas Boards, CEOs, CMOs and corporate marketers are fairly adept at judging and managing the value, efficacy and quality of conventional marketing and media strategies, because they are essentially uncertain about what is going on in social media they can be easily led astray.

FORBES: Strategy, The One "Do" Amidst the Don'ts -- Wrapping Up "The 10 Don'ts of Corporate Social Media" Series

The news to many may be that TV shows and movies led them astray in suggesting that most law enforcement agencies could already do this.

FORBES: The Little Known Spy Agency That Knows Your Flight Plans And Much More