As social change messaging continues to filter beyond marketing and into broader business objectives, communicating respectfully with the 85% of consumers who are female will no longer be optional for advertisers.
FORBES: Gender and Ethics in Advertising: The New CSR Frontier?
The committee has suggested that it should only be optional for a two year transitional period, becoming compulsory thereafter for large cross-border companies, with small businesses being forced to join a common system after a further five years.
For big insurers, frustrated at having to be regulated state by state, the wait for an optional federal charter goes on.
The optional ThinkPad Tablet 2 keyboard and dock can be paired with the tablet for more PC-like computing in the office.
Sex education also needs to be an integrated part of the national curriculum in every school not just an optional extra for interested schools.
Part of the reason for that chunkier shape is that it will be offered with beefier components, including optional NVIDIA GT735M graphics and a 1TB hard drive (you can also get it with an SSD).
For users dead set on expanding that capacity, an optional keyboard dock will be made available that not only augments the S2110's storage via full SD slot, but also extends battery life by an extra 10 hours.
ENGADGET: Lenovo IdeaTab S2110 makes official debut at IFA 2012: a 10-inch hybrid Android 4.0 slate
For those cameras that feature a 10-pin terminal, the optional WR-A10 adapter can be fastened to allow use of the wireless remote controllers.
ENGADGET: Nikon D5200 to reach US photographers in late January for $900
The POS uses Breadcrumb Payments for processing, with deposits posting within 24 hours, and can be paired with a card swiper and optional printer (you can email receipts if you'd prefer).
Mustang will be the first vehicle that will offer AppLink with the standard SYNC interface, as well as be integrated into the optional Voice-Activated Navigation System, providing the additional convenience of an 8-inch touch screen for control.
ENGADGET: Ford SYNC AppLink hands-on in a little green Fiesta
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