However subconscious, it's as if they want to get caught and be shamed, he said.
No, Hyundai had to be shamed into the admission by a grass-roots campaign of skepticism about the mileage claims and then suffer the ignominy of a finding of wrongdoing by an EPA audit.
FORBES: Hyundai, Kia May Find Mileage Fiasco Hurts Brands in U.S.
It is unusual, according to former intelligence officials, for U.S. spies to be identified and even rarer for them to be publicly shamed.
"I always believe drink-drivers should be named and shamed and their pictures should be on the backs of buses, " he said.
They were set a deadline of Thursday to provide the information or they would be named and shamed.
If a supermarket fails to comply, it can then be named and shamed, and - as a last resort - fined.
He added that irresponsible dog owners should be named and shamed.
Last year the Football Association of Wales Trust development officer Tim Broome said dog owners who allowed their pets to foul on sports pitches should be named and shamed.
Lord McNally conceded that people should be "slightly shamed by the fact that a large number of young people who find their way into the criminal justice system as adults have been in our care as children".
He added that companies attempting to stop the sale of their goods at lower prices should be "named and shamed".
Mr Brown said public sector workers earning an "over-generous" salary would be "named and shamed", as many had "lost touch" with normality.
Any Chelsea shareholders found to have concealed the extent of their holdings in the company could face unlimited fines, or be "named and shamed".
In June some 35 firms became the first to be "named and shamed" for employing a total of 56 illegal immigrants - almost all of them takeaways or restaurants.
Companies that don't adhere to the standards would be ejected from the initiative and publicly shamed.
It also argued that complainant anonymity should be maintained and that historical prosecutions should be allowed as "many who are abused are bullied, blackmailed and shamed into staying silent, often well into adulthood".
Failures in the Lawrence case investigation had previously "shamed" police, he said, but they could now be commended for their work, as could the forensic scientists involved in obtaining the evidence which allowed the prosecution of Dobson and Norris to take place.
BBC: Stephen Lawrence: Gary Dobson and David Norris get life
John Edmonds, general secretary of the GMB union, said low-paid public sector workers would not be impressed by the gesture, which he said Lord Irvine had been "shamed into".
Lost in the turbulence is another institution, Coach Joe Paterno, who for decades led the Penn State Nittany Lions to great heights, and now, at a time when he should be basking in the glory of a successful career, he finds himself disgraced, shamed and dishonored by the very institution that held him in such high esteem.
The consequences of this phenomenon need to be hammered in schools, offices and in all international conferences and the real perpetrators named and shamed.
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