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In the same way that spreadsheets can instantaneously perform complex sales projections, biomedical researchers in the future will pump in the proteins and other chemicals they want to test into a microchip, and the result will be quickly spit out on a computer display.
FORBES: Magazine Article
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Even if you think you have what it takes to absorb unexpectedly distressing results about your health without the help of a counselor or doctor, there is another reason to be wary of sending off your spit to a company touting affordable genetic testing on the Internet.
CNN: Get ready for the risks of genetic testing
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While the numbers spit out could be used to purchase a custom made suit, the company is focusing more on retail sales, where the information could be used to identify articles of clothing that will fit best.
ENGADGET: Styku virtual fitting room body scan (video) Hands-on
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The spit-free Snus product is aimed at people on the coasts who wouldn't ever be caught dipping Copenhagen or Skoal.
FORBES: Tobacco