But each brand these days is beating the drums about its prospects for revival in the American market.
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"In terms of beating the drums and keeping people awake and having people hope that the city would make it, no one was more important, " Felix Rohatyn told me.
Regularly beating the drums of war, Netanyahu has succeeded in getting alarmed Western allies to turn the sanction screws, but has yet to persuade them of the need for military action, or even to win their backing for a lone Israeli initiative.
Leading Duke University, for example, to actually go out beating the drums trying to get a lot of people, a lot of young people to apply who don't have any chance of getting admitted but the theory being the more applications the more rejections and the more rejections the better for the US News and World Report rating system.
BBC: NEWS | UK | Education | Higher education 'market' warning
And Schumer is not the only apoplectic politician beating the war drums.
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In 2008, he was assigned to Hounslow, West London, and became "an integral member of the Corps of Drums throughout the Battalion's time on public duties, the highlight of which was being a part of the Household Division's Beating the Retreat -- a real honour for a line infantry Corps of Drums, " the ministry said.
Crowds marched towards parliament in Athens, beating drums and blowing whistles as part of the 24-hour strike.
The honour, agreed unanimously by the county's councillors, allows the regiment to march with "colours flying, drums beating and bayonets fixed" on ceremonial occasions.
Having the freedom of the the town means the battalion is allowed to parade with colours flying, bayonets fixed, drums beating and bands playing.
BBC: 2nd Battalion The Royal Welsh: Soldiers in Bridgend march
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