It is difficult enough to decode "OMG" (Oh my God) "BFF" (best friends forever) and "GTG" (got to go), let alone understand why it's funny to call something a "fail" (but not a "failure").

WSJ: Mastering the Finer Points of American Slang

Can companions become best brand friends forever?

FORBES: 3. Confidence

Republicans eventually acquiesce, naively assuming that Democrats will be their new best-friends-forever in the fight against big government.

FORBES: Divisions Rise Among Conservatives On Accepting Tax Hikes To Cut Deficit