He counselled the president on strategy, and kept his ramshackle coalition together with a mix of blunt public criticism and private blandishment or arm-twisting.
"To people who are really only distantly connected, I'm not sure the blandishment of Facebook wall posting would necessarily be all that influential, " Green said.
Soon enough, Reisman found herself in a world of blandishment and betrayal, of half-truths and machination worthy of Hollywood, as venture capitalists jockeyed for the chance to crown a winner in the latest Internet game (see box, p. 139).