He was decidedly cooler when it came to the job being done by Chief Executive Bob McDonald.

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"We're really seeing growth both in developed markets and developing markets, " said CEO Bob McDonald said in a conference call.

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How did Bob McDonald become a dunce so quickly, while Paul Polman, CEO of Unilever, has abruptly become a star?

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At the Citigroup ( C) Global Consumer Conference, CFO Jon Moeller unveiled some major adjustments to the Bob McDonald Purpose-driven growth plan namely a halt to expansion until the company gets a grip.

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According to Bob Goldin , a food industry analyst with Technomic in Chicago, McDonald's sales data for the last several months indicates that its expanded salad offerings have boosted revenues.

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