Its manager, Bojan Boskovic, talks of turning Novi Sad into the Edinburgh of the Balkans.
And folks like Bojan and Sanda simply refuse to endure a fourth winter under siege.
But, more than that, controversy stalked the match regularly, even before Bojan's late strike was ruled out.
The visuals are as gaudy as the lauguage (Bojan Bazelli did the look-at-me cinematography), and the plot is jolt-happy.
"The best increase in accuracy will come from fusing different biometrics together, " said Bojan Cukic, the co-director of the center.
Sanda and Bojan are artists -- born of mixed marriages -- brought up to believe in tolerance and ethnic diversity.
But there was bad news for Caroline Wozniacki, seeded 10th, who was beaten 7-6 6-3 by world number 47 Bojan Jovanovski.
Bojan Krkic then saw an injury-time strike ruled out, but Inter held on for a first European Cup final since 1972.
In Italy, AC Milan further strengthened their attacking options with the capture of Bojan Krkic on a year long loan from Serie A rivals Roma.
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They almost had it too when substitute Bojan broke free in the Inter box and lashed into the roof of the net in injury time.
Elsewhere, AC Milan claimed a 2-1 win over Siena thanks to goals from Bojan and Giampaolo Pazzini, while there were also wins for Chievo, Genoa and Parma.
Teenager Bojan Krkic, who scored two goals after stepping up in that match, will compete for a starting place alongside Lionel Messi with former Arsenal forward Thierry Henry.
Barcelona manager Pep Guardiola made late changes to try and win the game and both his substitutes, Bojan Krkic and Alexander Hleb, could have given the Catalan giants a late victory.
Videoton, Uefa Cup runners-up in 1985, qualified for Europe by finishing second in the Hungarian league, while Maribor are Slovenian Cup winners and boast former Rangers winger Bojan Djordjic in their squad.
But Inter looking increasingly comfortable as the likes of Messi, Pedro, Ibrahimovic and Xavi probed at their defence without success, though Bojan should have done better when he headed wide from close range.
Keita returned the favor in the 56th minute as Ibrahimovic netted his seventh league goal of the season, before the Swede -- who also two efforts ruled out for offside -- was replaced by Bojan Krkic on 72.
With time ebbing away, Bojan somehow contrived to head Alves' left-wing cross over the bar from close range and, in the final minute of injury time, Hleb's shot was saved again by the outstanding Cech -- with the Belarussian then wildly firing the rebound wide of the goal.
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