In an increasingly crowded marketplace teeming with entertainment options, a bold-face star isn't enough to guarantee--and maintain--widespread interest.
Despite its bold-face producer and sometimes-star Hugh Jackman, the musical casino drama Viva Laughlin was a flop for CBS (nyse: CBS - news - people ).
Likely beginning in late 2011, the hour-long series could air two to three times a week on the Oprah Winfrey Network. (Winfrey is contractually barred from hosting another chatfest until her syndicated talk show concludes in September of the same year.) Next Chapter will reportedly follow Winfrey as she takes her bold-face interview subjects to global locales like Egypt and China.