She has hosted events for companies including Tanqueray, Hugo Boss, Veuve Clicquot, and Belvedere Vodka.
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At Hugo Boss, menswear sales were up a more modest 14% in the first half of this year.
New car-owning middle-class residents go for weekend shopping at the outlets, which sells brands like Zegna, Hugo Boss and Burberry.
That year several names like Prada, Jimmy Choo, Hugo Boss and Marc Jacobs set up their first online storefronts.
In addition, it has licensing agreements for produce watches under the Coach, Hugo Boss, Juicy Couture, Lacoste and Tommy Hilfiger brands.
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In Metzingen, Germany, the Hugo Boss factory outlets are extremely popular, while in Paris, Louis Vuitton draws tourists in droves.
In its main stores the company features boutiques like Hermes, Louis Vuitton, Cartier, Armani, Gucci, Hugo Boss, Escada, Lacoste, Ralph Lauren and Burberry.
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The company bought businesses such as Hugo Boss, originally a German menswear firm, and signed deals with blue-chip Italian designers such as Gianfranco Ferre.
Hugo Boss' boss (and chief menswear designer) Werner Baldessarini sees huge opportunity for firms like his to help men find their ways across the shifting menswear landscape.
High-end fashion label Hugo Boss plans to open about 60 new stores in China's mainland over the next three years, just as growth in the country's luxury sector seems to be cooling off.
But rising labor costs have forced the apparel maker for Armani Collezioni, John Varvatos and Hugo Boss to focus on what it does best: helping clients develop clothing while the company outsources a growing part of production.
WSJ: China Manufacturers Survive by Moving to Asian Neighbors
But rising labor costs have forced the apparel maker for Armani Collezioni, John Varvatos and Hugo Boss to focus on what it is best at: helping clients develop clothing while the company outsources a growing part of production.
WSJ: China Manufacturers Survive by Moving to Asian Neighbors
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