Those products include comic books, T-shirts, scrapbooks, trading cards, games, lunch boxes, dolls, toy cars, magnets, greeting cards and DVDs where their images appear on the box covers.

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It contained a handful of choppy original songs and covers, all recorded on a broken boom box.

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After a substantial marketing push, which had Clooney, the director and star, making the talk-show rounds and magazine covers, the period football comedy from Universal fumbled at the box office.

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The very fact that a relatively small company was competing at the box office with Hollywood giants became the story, enough to make the covers of Time and Newsweek.

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