It brings Nautica and Calvin Klein into small towns like Grand Island, Nebr. and Brainerd, Minn.

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And when it comes to a rustic family getaway, so does The Lodge at Brainerd Lakes.

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It's just one of the thousands McNutt and his curatorial team of Rich Clarkson, Adam Harris and Kate Brainerd considered from the National Geographic archives when putting together a landmark exhibition that's currently on display at select museums around the country (see below).

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