For every Chinese buyer who trusts a familiar brand or sales agent, many more will figure that a native developer has a better product.

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If the scan is negative, indicating no clumps or few clumps of amyloid, "that gives the clinician a clue that Alzheimer's is less likely to be the cause of those symptoms, " said Daniel Skovronsky, who developed the agent and is the global brand-development leader for Amyvid at Lilly.

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The test uses a chemical called florbetapir, known by the brand name Amyvid, which is a radioactive agent that tags clumps of a sticky substance called an amyloid.

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Imagine the reflection on your brand if, after discovering the problem, the agent in the truck were to tell Mrs.

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Down the street a pristine, nearly empty branch of Mexican banking giant Bancomer, devoted to money transfers, sits a few storefronts down from a cluttered travel agent offering transfers under the Orlandi Valuta brand--a subsidiary of Western Union's parent.

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As an agent, I can also tell you that having a brand really activate on behalf of your client is priceless.

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The secret agent has ditched Japan not for the most recognized Swiss brand, Rolex, a privately held entity, but for an Omega.

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Enterprise announced the outcome of contract discussions on Wednesday, citing the online travel agent's "unacceptably high commission rates" to add its Enterprise brand to the site and a decision by Orbitz to drop National and Alamo from its listings.

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If, however, the agent from the shipping company acts in a way that is consistent with your brand, your brand can still make a triumph out of this catastrophe.

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