Consumers who are loyal to a brand will trust that the next product introduced under that brand will fulfill the brand promise.
The traditional Geneva brand, which introduced its first world time wristwatch in 1932, made an absolute mark in world timing in 2011.
He has been shocking watch collectors--to their delight--since he introduced his brand seven years ago.
In addition, we introduced something brand new for the first time.
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For every Novartis, which had four new drug approvals in 2001, there is a Bristol-Myers Squibb--which, despite making what appeared to be the right strategic moves, has not introduced a brand-new drug since 2000.
Interestingly, Canon is the only major camera brand that has not yet introduced a mirror-less model.
From a marketing perspective, following the widely popular Kia hamsters, the company has cleverly introduced a new brand ambassador, the Space Baby, to its line-up.
Mobilicity has consistently introduced quality name-brand devices to enhance its lineup of handsets and smartphones.
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These were mostly smaller firms by regional standards and lots of new business faces were being introduced to the Forbes brand.
And while Jamie's listeners were introduced to the GLC brand of music, the boys were also able to dispense some valuable horticultural advice to callers putting their questions to Francesca Kay, the show's regular a gardening expert.
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Amtrak's eVouchers are perhaps the worst product introduced by a major travel brand in recent memory.
Even the Camry and the Volkswagen Passat, both redesigned last year, and the Kia Optima, introduced in 2010, are practically brand new.
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The company has introduced several new products with the Marlboro brand, often with lower promotional pricing.
In April 2012, it introduced the Weibo display advertising system for brand advertising.
The consumer rollout, which introduced global PC buyers to a new Lenovo brand called IdeaPad, is an example of how Amelio and Yang melded their different but complementary business skills, says William O.
The latest automaker talking about dealerships and the customer experience is Ford in its overhaul of its struggling Lincoln brand, which kicks off with the launch of the upcoming Lincoln MKZ sedan, introduced in concept form at the recent Detroit auto show.
In the last 60 days the company introduced a range of powerful products, including new Company Pages and the Talent Brand Index, a tool which lets companies understand and improve their external employment brand with pinpoint precision.
With its 52-outlet Hong Zhuang Yuan chain, a congee brand purchased in 2008, Jollibee improved the taste of the food, redesigned the restaurants and introduced new products.
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Partly that's because the brand is new to the U.S. Its birding binoculars, the EL class, were introduced only in 1999.
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