JetBlue Airways former CEO, David Neeleman, was famous for regularly flying coach and helping staff pass out drinks and clean up after the plane landed: The business of branding lies with the experience.

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One asset Just Opened has in its corner is startup and branding experience in the form of its board members.

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Once having come up with the idea, the next challenge is being able to communicate it across a broad array of branding channels, places where consumers experience the brand, the most important of which is the shopping environment.

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People are the branding applications, so to speak, that create the relevantly differentiated experience.

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Boardroom execs seem to believe that if the branding is a little less pronounced, more people will consume the content or participate in the experience.

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Also, since it aligns with the new Metro app model, Windows Embedded Standard 8 will also allow developers to scale apps across types of specialized devices, customizing the interface for each type of device while maintaining their own proprietary branding and experience.

ENGADGET: Windows Embedded Standard 8 preview now available for download