If inflation is lower, then the growth in these budget line items is slower.

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So I think budget line items and names of things scale easily, but principles scale hard.

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Granted, these are not budget line items that are easily swapped in for each other, but a tie-in to obesity and diabetes may just make tackling air pollution more economically viable.

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Creating a content marketing budget line item could save you a substantial amount of money on other line items that have eaten up your budget in the past.

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Each drove the other crazy and, outside of expenses necessary for survival, they couldn't agree on any other line items in their budget.

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The budget-making process will be centralised, and items scrutinised line by line.

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