In part, Apple's strategy is a throwback to an earlier era, when companies such as Digital Equipment Corporation paired their own software with cutting-edge computers built from the ground up.

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The Rangers picked up their play and built a 6-1 edge in shots, including scoring opportunities on Rask.

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Through acquisition, Dell built up an arsenal of storage products and technologies from leading edge disk storage brands (Compellent and EqualLogic) to backup (AppAssure and Quest), archive (Exanet), and deduplication (Ocarina), spending billions along the way.

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"We have built up knowledge with the ATV on some technologies that are on the leading edge, and it would be quite a pity if we just stopped after all the time and money we have invested these technologies, " Nico Dettmann, who runs Esa's ATV programme, told me.

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