Last year he rented a factory in the city's up-and-coming North Bund area, turned it into a hotel and decided this year to adopt the Super 8 brand for marketability.

FORBES

As part of the 2010 Expo redevelopment project, the area to the south of the Bund was also rejuvenated.

BBC: The regeneration of Shanghai��s Bund

At the north end of the Bund, Shanghai's famous waterfront, the area around the original British consulate has been renovated.

ECONOMIST: Shanghai's history

The hotel is in the tower-filled Pudong area, across the Huangpu River from the famous Bund, in the Lujiazu business district.

BBC: Openings: Shanghai, Istanbul, Brooklyn, Copenhagen