This survey by the BCCCC helps define which professionals are working to catalyze change, instrumentally redefine company cultureand make sustainability central to businessstrategy.
If you align your innovation strategyandculture to your business model, build the right capabilities and execute well, you can elevate innovation into a competitive advantage.
The premise: a company must proactively shape and maintain three pillars of sustainable growth that I call B-B-N: Brains (vision andstrategy), Bones (organizational architecture) and Nerves (culture) of the business.