The class puts together teams across Northwestern Schools primarily the McCormick School of Engineering and the Kellogg School of Management to identify a business opportunity, and build and launch a web or mobile product over 2 quarters.

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Branson started out in business at age 16, Edison left school at 12, Jobs spent one year in a tertiary institution before founding Apple in his garage and Gates felt that Microsoft presented a better opportunity than a micro lecture about business management.

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Despite the advantages of their business model, management companies saw Asia's economic crisis as an opportunity to straddle the line.

ECONOMIST: Asia��s hotels

Giving them that responsibility and opportunity builds esprit de corps and demonstrates that top management supports social business.

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Fast forward one year, and customer experience management has emerged as the next big challenge and opportunity for enterprise business.

FORBES: The New Art And Science Of Great Customer Experience

He had transformed Waste Management from a two garbage truck company into a multi-billion dollar business, and after leaving Waste Management in 1984, he was looking around for another opportunity.

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Becoming eminent in such sales and client management roles includes being able to collect and analyze this contextual information that maximizes the business opportunity.

FORBES: Building Social Collaboration Into CRM With Customers And Within The Organization