So the news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some scepticism.
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Other major shareholders include Comcast (nyse: CCZ - news - people ), Cox Communications (nyse: COX - news - people ) and Cablevision Systems (nyse: CVC - news - people ).
Cablevision shares surged on the news, trading higher by more than 7% on Thursday.
With the dispute between News Corp. and Cablevision moving into its third day, local viewers are missing the National League Championship Series between the Giants and Phillies, not to mention popular shows like House and Family Guy.
Cablevision's local media properties include News 12 Networks, MSG Varsity and Newsday Media Group.
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Cablevision Systems ( CVC - news - people ), another Long Island media company, which took over operation of the newspaper in July 2008.
Cablevision (nyse: CVC - news - people ) is a prime example.
Cablevision (nyse: CVC - news - people ), Cox Communications and EchoStar are all approved bidders.
Cablevision (nyse: CVC - news - people ) shares are up 17% over the last three months and Time Warner (nyse: TWX - news - people ) has gained 12%.
The lords of the debt-laden Cablevision (nyse: CVC - news - people ) have stuck it to New York sports fans with high cable fees, bloated player payrolls, high ticket prices and crappy teams for years.
But just to cover Long Island in Verizon TV service, there's a lot of work left: Cable competitor Cablevision (nyse: CVC - news - people ) has 110 separate franchises on Long Island, according to company spokesman Jim Maiella.
Encouraged by strong growth in the company's Internet phone service, the Dolans--who already operate and own 20% of Cablevision (nyse: CVC - news - people )--may be ready to take on Verizon Communications (nyse: VZ - news - people ).
Among the possibilities: EchoStar could yield some of its satellite slots to Cablevision Systems (nyse: CVS - news - people ), strengthening a potential satellite rival.
Cablevision Systems (nyse: CVC - news - people ) shares are lower on analyst comments that the cable company's value could fall if a dispute with Time Warner (nyse: TWX - news - people ) isn't resolved.
At the moment, only Cablevision Systems (nyse: CVC - news - people ) has the service available in all its markets, although other providers including Time Warner (nyse: TWX - news - people ) are aggressively deploying it.
Sony made its first attempt at the market for interactive TV in late 1999, when it signed a deal to provide three million digital set-top boxes to Cablevision Systems (nyse: CVC - news - people ) subscribers in the New York City area.
Additionally, Cablevision customers will have access to a variety of ABC News programming as well as some local ABC owned-station content.
Publishing a tabloid newspaper in New York is not for the timid, but the accusation Cablevision CEO Jim Dolan just leveled against New York Daily News owner Mort Zuckerman is strong stuff even by those standards.
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General Electric unit NBC Universal, News Corp. studio Fox, Disney network ABC and CBS sued Cablevision, claiming its proposed new DVR system would allow users to violate the studio's copyrights by making digital copies.
Encouraged by strong growth in the company's Internet phone service, the Dolans--who already operate and own 20% of Cablevision--may be ready to take on Verizon Communications (nyse: VZ - news - people ).
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