Cadbury chief executive Todd Stitzer said Cadbury's performance in recent months had continued to "exceed expectations", demonstrating that Cadbury's strategy of remaining as a standalone company was working.
Spurred by Coke's acquisition of Cadbury's soft-drinks brands outside America, authorities from Chile to Australia to Europe are scrutinising Coke's market share and business practices.
"It might tempt a few shareholders who want a bit more cash, but nothing's really changed from Cadbury's management's perspective - they still see the offer as undervaluing the company, " he told the BBC.
Two of the nation's most popular milk chocolate bars, Cadbury's Dairy Milk and Mars Galaxy, have a minimum 26% cocoa and 25% respectively.
The product is only set for launch in the U.S. so far, and demonstrates how important the American market is for Cadbury's gum brands.
British takeover rules give Kraft 28 days to send its formal offer to Cadbury 's shareholders.
Once it does, private-equity firms, several of which are interested in Cadbury's soft-drinks business, will be on the prowl again.
Cadbury's is expecting a big response to the competition because young people are both fans of chocolate and text messaging.
And Cadbury's British roots have made the ad even harder to swallow.
Cadbury's famous Milk Tray chocolates have been the subject of criticism recently, with reports of a number of consumers claiming they don't taste like they used to.
The economic climate has hurt Cadbury's market share in gum, though, which is down 0.8% in the U.S. since the start of the year.
The report names several Indian licensing officials who are "liable for penal action" for not disclosing Cadbury's alleged plan or for allegedly participating in it.
In the biggest trial yet of wireless advertising, confectionery giant Cadbury's will soon kick off a text message competition involving up to 65 million chocolate bars.
Already the dominance of chocolate may be feeding through on this level, as Cadbury's gross margin for the first six months of 2009 fell 0.2% over the year.
Cadbury's dark chocolate Bournville has a minimum of 36% cocoa.
This week Fairtrade campaigners gave Cadbury's scheme a guarded welcome.
ECONOMIST: Cadbury hopes to secure its cocoa supply with a new scheme
Returning to London two years later, he experimented with his milk recipe and, having perfected it, sold it to a Soho grocer, whose successors sold it on to Cadbury's.
Popular chocolate goods such as Cadbury's Dairy Milk, Maltesers and Kit Kat are now fair trade, while ice cream producers Ben and Jerry's will switch to exclusively fair trade ingredients this year.
The company has said that it will honour Cadbury's previous undertakings to Somerdale employees concerning the terms and conditions of the closure and a commitment to rebuild the Fry Club on the Somerdale site.
But this might not be fast enough for the impatient Mr Peltz, who is likely to demand a seat for one of his allies on Cadbury's board, as he has done at Heinz, another of his targets.
The codes will be hidden inside the wrappers of any one of ten of Cadbury's leading chocolate bars including Crunchie, Time Out, Dairy Milk, Caramel, Boost, Wispa, Giant Buttons, Whole Nut, Fruit and Nut and Double Decker.
Cadbury's Ron Pugsley said its researchers found that the Chinese don't like big bars of chocolate, because they regard sharing bars as unhygienic, so the company now produces more sizes, and smaller ones, than in the rich world.
But the company developing the non-stick gum, Revolymer, believes the product could hit stores in less than a year--with or without the help of a major backer like Wrigley's or Cadbury.
One family, which has clocked-up more than 100 consecutive years through seven employees working with Fry's and then Cadbury, said Somerdale was more than just a job.
The tax case against Cadbury comes as India's government, under pressure to bridge a budget gap, is seeking billions of dollars from multinational companies it says haven't properly valued transactions with their Indian subsidiaries.
In combination with Cadbury, the world's second-largest sweetmaker, it would challenge Mars-Wrigley for top spot and add strong businesses in rich countries such as Britain and Australia as well as faster-growing developing countries like India, Brazil and Mexico.
Sierra Mist, a new caffeine-free lemon-lime soda that competes with Coca-Cola's Sprite and Cadbury Schweppes' 7up, doesn't exactly make soda into a nutritional beverage, but it blunts one long-standing criticism of Mountain Dew and cola drinks: that they use caffeine as a hook.
U.S.-based Kraft Foods Inc. acquired Cadbury in January 2010, seeking to capitalize on the company's strong position in emerging markets like India.
Simon Marshall-Lockyer, an analyst at Bear Stearns, an investment bank, reckons Mr Peltz might also push Cadbury to bid for Kraft's confectionery unit.
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