At the core of these brands is the carefree lifestyle of the vacation cruise: music, dancing, food and drink, along with travel to exotic ports of call.
The soft drink maker partnered with Activision to deliver gamers Double XP to Call of Duty: Modern Warfare 3 players through specially marked bottles of Mountain Dew beverages throughout the launch window.
With its Mountain Dew Call of Duty: Modern Warfare 3 Double XP promotion now concluded, the drink maker has kicked off another videogame promotion with its Brisk Iced Tea.
As pop songs go, "Drink to Moving On" is practically perfect, with a catchy little call throughout: It's an emotional yelp that falls somewhere between a scream and a plaintive cry for help, as a sweet-sounding bass bubbles behind repetitive guitar strumming.