T-Mobile's not skimping on the big announcements at its Capital Market Days conference: it's now declared that it plans to move entirely to its Value Plans in 2013.

ENGADGET: T-Mobile preparing to ditch traditional subsidies, move entirely to Value Plans in 2013

During this afternoon's presentation, the company used the term "Un-carrier" to describe its new direction -- considering that Deutsche Telekom's Capital Market Days programming runs through tomorrow in Bonn, this move could turn out to be but one piece of T-Mobile's overall marketing plan for 2013.

ENGADGET: T-Mobile preparing to ditch traditional subsidies, move entirely to Value Plans in 2013