The margins allow them to swallow the huge cost of cash on delivery payments.
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The company offers Amazon-style customer service, including cash on delivery and qualified free shipping.
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For starters, Gavet says 80% of her customers pay for merchandise in cash on delivery.
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Government suppliers, owed millions of dollars in arrears, have begun to demand cash on delivery, which the government cannot produce.
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As a result, cash on delivery is a preferred payment in many countries, but that comes with its own problems.
Most customers prefer to pay in cash on delivery, and about a quarter of goods are rejected at the door.
And oh, yeah: Most food-service vendors like cash on delivery, so a slow week can make it hard to buy next week's ingredients or alcohol.
"Returns for cash on delivery are about seven to 10 times greater than online payments, " said Savitar Jagtiani, business head of e-commerce for Lebanon's Landmark Group.
Cash on Delivery seems here to stay, and the problems of that last-mile of delivery, and unreliable third party couriers will take at least a decade to resolve.
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Another difficult problem is that the Indian market demands a cash on delivery (COD) option, in which the consumer pays the courier once they have received the product.
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Two-thirds of the business is cash-on-delivery, concentrated in 12 large cities where the books are distributed by freelance couriers.
In response, he now asks some customers to pay upon delivery, using PayPal Here on his smartphone, which gives him an inflow of cash "in fractions of a second, " he says.
But thanks to the concession on contributions, millions of people, from newspaper delivery boys and waiters to pensioners on neighbourhood-watch schemes, can earn extra cash from jobs that would otherwise be priced off the market.
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