Enterprises will need to cast a wide net for these individuals, and once they get them, they will need to be empowered.

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No longer will we cast a wide net when searching for news, jobs, apartments, a mate, etc. and hope for the best.

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Cast a wide net: these days you can just as easily work for a company around the globe as one around the corner.

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Tokyo-based Canon is hoping to cast a wide net with the Elura models, claiming they will be useful for both photography and video.

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The Cupertino, Calif. company cast a wide net when discussing its possible uses for the proceeds in a registration filing Monday with the Securities and Exchange Commission.

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Mr. Safi has cast a wide net in DOD.

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Congress and the Internal Revenue Service have designed the 3.8% tax to cast a wide net. (See box on this page.) But there are exceptions, plus strategies for minimizing the hit.

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"Most of this malware is just seeded by criminals that cast a very wide net, " Ferguson says.

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Still, the lesson here is that it pays to cast a very wide net when looking at international markets.

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"We cast a very wide net for the best and most interesting material that would help us show what was going on in the country at that time, " he said.

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Sure, other companies had given away product before to win customers, but the convention was to cast as wide a net as possible rather than to focus on the frequency of exposure to the product.

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