The iPlayer is mainly used as a catch-up service, but Car Share is part of a trial in which 40 hours of programming will be made available online first.

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As part of a drive to combat global warming the European Commission has been preparing to propose legislation that restricts CO2 emissions from cars to an average of 120 grams per kilometer by 2012. (See: "Carbon Trading Catch-Up") Currently the average new car in Europe produces 160 grams of carbon dioxide per kilometer.

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Also, in developed markets, their customers have been underspending over the past few years as a result of the financial crisis, and those developed-market car manufacturers now have to catch up in upgrading their machinery.

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