Those who remember a time when Brazil was a catchword for the beauty of attacking soccer and good old-fashioned principles of flair in the game are certainly getting long in the tooth.

FORBES: It's Official: Brazil's Days As The World's Ultimate Soccer Power Are Over

Aside for his service to entrepreneurialism in the U.K., he is also known for coining the catchword "bootiful, " for the television commercials in which he described the succulent nature of his company's turkey breast roast in a thick, Norfolk accent.

FORBES: U.K. Parliament Cries 'Fowl' Over Turkey Cull Payout

The idea is to "nudge" (Cass Sunstein's catchword) consumers into making healthy choices by either restricting unhealthy ones (Michael Bloomberg's proposed ban on large sodas), mandating disclosure of information (the ObamaCare provision mandating calorie counts on chain-restaurant menus), or mandating the manner of disclosure (for example, requiring a product advertised as "90% fat-free" to be reciprocally labeled "10% fat").

WSJ: Best of the Web Today: The Other Obesity Problem